02 / Motorsport · Short-form video
Nikolay Gryazin
Creative Concept Development & Social Media Content Creation
Objective
Make motorsport more relatable, entertaining and shareable beyond traditional racing fans.
Creative approach
I developed creative concepts and produced meme-driven video content inspired by motorsport culture, combining racing humour with platform-native storytelling. The deliverables included short-form videos and viral meme content designed to engage motorsport fans, with selected Reels reaching over 200K views.
Selected deliverables
- 208K viewsInstagram(opens in a new tab)
- 182K viewsInstagram(opens in a new tab)
- 166K viewsInstagram(opens in a new tab)